DESTINATION MONTAGNES 2026

THE INTERNATIONAL GATHERING OF FRENCH MOUNTAIN TOURISM PROFESSIONALS WILL BE HELD IN GRENOBLE, ISÈRE, FOR THE 2025-2027 EDITIONS.

Atout France will be welcoming mountain stakeholders on 20 and 21 January 2026 for the 35th edition of the Destination Montagnes trade show.

By hosting the trade show in a new destination in the Rhône-Alpes, Atout France is pursuing its goal of promoting the diversity of the French mountain tourism offer. It is a great opportunity to inspire international customers and partners, but also to reinforce the attractiveness of the trade show and its image.

Once again, Destination Montagnes will allow French professionals to introduce or reintroduce their offers and innovations for both winter and summer, to tour operators from all over the world in search of quality, innovative and inclusive products - all in a new working environment.

As such, this leading event actively contributes to marketing the diversity of the French mountain tourism offer internationally, an offer that is constantly being updated to meet new and increasing customer expectations, as well as addressing environmental and societal issues.

EXHIBITORS

Peuvent être exposants les professionnels de la montagne française du type :

  • Hébergeurs
  • Restaurateurs
  • Offices de tourisme
  • Stations
  • Transporteurs
  • Autres services/activités

(dans le respect de la loi du 22 juillet 2009)

Les inscriptions exposants ouvriront vers le 1er octobre 2025

VISITORS

Can be visitors all professionals who are:

  • Tour–operators
  • Travel agencies
  • Incoming agencies and looking for new suppliers

(in compliance with the Law of July 22, 2009)

Visitor registration will open in November 2025

⇒ Access to the visitors' area

PRESS

⇒ Access the press page